Exco

Spanning a career of over 30 years in film making, I have had the opportunity to experience all forms of content production including tv commercials, online content, feature films, music videos, documentary’s, tv shows and corporative video’s as well as a short dabble in advertising agency production in both tv and radio. In 2012, along with film director Trevor Clarence, I started the production company Your Girlfriend. Your Girlfriend specialises in production for both local and international content in South Africa. Besides representation and production for our directors, the company is also set up to service any job shooting in South Africa. I’ve served on the Commercial Producers Association (CPA) Executive Committee for over 14 years and I have been on the Loerie Awards Board and Committee for 3 years (2019 – 2022).

Having graduated from AFDA in 2003, Adam wasted no time in setting up his production company with his late business partner, Ryan Poole. The Star Film Company was born while in his honours year at AFDA and today is considered one of the top production houses in South Africa. Adam’s focus is on the production of short form content for the advertising industry. In his tenure his work has managed to pick up numerous trophies and awards from festivals around the world. Besides for these accolades, Adam has been fortunate enough to produce work across the globe. From Los Angeles to Accra, Cairo to Cape Town, Moscow to Nairobi, and many more. The excitement for Adam is the lack of the mundane office cubicle and that each day brings a new experience. Adam’s expertise lie in the business side of film making and knowing when to spend and when to cut deals. Putting the money in front of the camera and making sure scheduling and logistics are always on point. Over his time in the industry, Adam has made a great name for himself as Executive Producer and is a well-respected individual.

Producing has always been in Darren's blood This was clearly showcased when he won "best producer of the year" for 3 years in a row during his tenure at AFDA. Driven by a vision to create original and occasionally controversial work, Darren has remained unyielding to his principles of producing meaningful content in all projects he undertakes. His career has seen him produce some of South Africa's most memorable commercials, short films and a feature. This has seen him being selected on various awards judging panels, namely: Ciclope Africa, Ciclope Berlin, The Loerie Awards, AdForum's PHNX Awards and the prestigious AICP Awards, twice. Darren and They have consistently been listed in the top ten production companies / producer at the Loerie Awards for numerous years. Darren was recently elected to sit on the Exco of the Commercial Producers Association of South Africa (CPASA). Darren is a walking talking encyclopaedia of movies and music and together with his production prowess is a formidable filmmaker.

Starting in 2007, Lebo has worked her way up every step of the production ladder.Having trained under some of the strongest producers in the industry, she has an invaluable wealth of knowledge and skill which she brings to every job… along with a whole lot of heart. She is proud and excited to share her experience with, and learn from, the other leaders on CPA Executive Committee.

Shayne is Executive Producer and Partner at Moonlighting Commercials, one of South Africa’s longest established production service companies. She has a wealth of some 30 years production experience across all aspects of the industry from both director-based and serviced commercials to TV & doccies, in both the local South African and international markets. She is well-respected amongst South African crew while her experience, dedication and calm, problem-solving approach inspire confidence and trust in directors & producers from all over the world. Shayne is currently an EXCO member of the CPA (Commercial Producers Association).

Debra is Executive Producer at Simply Stellar Films in Cape Town. With a remarkable track record spanning two decades in production, she has collaborated with some of the biggest brands, directors and agencies worldwide. Debra studied film at Natal Technikon and began her career in the industry on-set and in the edit suite. After a stint in London she relocated to Cape Town and joined Groundglass in the production department. Her contributions have played a pivotal role in the growth and success of the company. Debra is involved in both Director & Service production work, this gives her a hugely advantageous comprehensive perspective of the industry as a whole. Her unique blend of creative flair & analytical thinking make her invaluable to the productions she is involved in. Debra has been been on various judging panels at international film festivals and currently sits as an EXCO member at the CPA (Commercial Producers Association).

A seasoned producer, Zayd has 21 years of production experience under his belt. He joined Velocity Films in 2005 and quickly climbed the ranks under the tutelage of some of South Africa’s most sort after producers. He partnered with Anton in 2011 and has overseen a multitude of campaigns, content and award-winning spots since then. Together, they launched Patriot Films in 2017. Zayd’s production smarts, work ethic and can-do attitude make him a favourite with both agencies and clients.

Emma is an executive producer and partner of GIANT FILMS, a leading South African production company ranked by The Loeries in the top two production companies in Africa and the Middle East for three consecutive years, and named Production Company of the Year by both The Loeries and Ciclope Africa. After 14 years at Ogilvy as a Producer and then Head of Broadcast, Emma joined Giant Films in 2012, tasked with growing the director based division from a small shop to a roster that now represents some of South Africa’s leading established and emerging talent. Emma’s empathetic approach and her focus on growing diverse and rising talent is one of her core strengths. Her creative, guiding hand and strategic thinking has helped play a key role in the growth of the company. During her tenure, Emma has produced commercials, music videos and digital film content for global brands, such as Volkswagen, Chicken Licken, Heineken, KFC, AB InBev, Guinness, Vodacom, Coca Cola, Sanlam. Through the years Emma has been invited to sit on various judging panels, both locally and internationally and was recently elected onto the EXCO committee for the CPA.

With over 3 decades of experience in the Cape Town film industry, Libbi has established herself as a trusted Commercials Producer, specializing in delivering high-quality production services for international clients. Since 2007, she has honed her skills at Moonlighting Commercials, Made In Africa, and in 2013 starting on her own as Migrate Film Company. Libbi has been committed to building and nurturing strong, long-lasting relationships with clients, local crews, and suppliers. Libbi’s expertise excels in navigating the dynamic nature of the service side of the business and delivering happy results every time.