The Martini Shot: The importance of a production craft awards show

The importance of a production craft awards show

Ciclope is a welcome development for the international production sector which has, for some time now, been fighting for greater recognition of the important contribution made by production companies in the making of great ads. Industry globalisation and a change in priorities have seen a shift in the way production companies are perceived, and one of Ciclope’s aims is to correct this. [Full disclosure: Commercial Producers Association is a partner of Ciclope Africa.]