The Martini Shot: How intl approach to in-house impacts here

The international trend of the monolithic, worldwide, ad agency groups opening in-house production houses/units is not only affecting South African (director-based) production houses but also SA service-based production houses; the knock-on effect in the SA commercial service industry has been evident, with a huge drop in work this past summer season.

The in-house production units are now commissioning their own branches locally to produce (or, at least, shoot) their productions, therefore no longer working through local, independent, experienced service companies.

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