For the 100th consecutive year I did not go to Cannes. But the good thing is, I know exactly what happened and saved myself thousands of dollars. As a free service to you other losers who didn’t attend, here’s what you missed .
- A very casually dressed ceo from a very big holding company said that the consumer is changing and we have to change to keep up with the changing consumer. He said we have to evolve or die.
- A very rich and famous creative person gave a very stirring speech about how creativity is the heart and soul of our industry and we have to get back to celebrating creativity. Agencies that don’t prioritize creativity won’t be around long.
- Another famous creative person with very expensive eye-wear said we need to be brave. Those that aren’t brave won’t last.
- A very earnest female executive gave a talk about how we have to value all people regardless of sex, sexual orientation, race, religion, absence of religion, age, ability, body type or gluten sensitivity. Marketers that don’t value diversity will soon be dead.