SA industry bodies draft Advertising Code of Practice for Social Media

 

The South African marketing industry and consumers will soon benefit from a clear code of conduct regarding the use of social media to advertise products and services.

The IAB SA, the ASA and Terry Murphy of the Marketing Mix, as well as a relevant collective of industry bodies and stakeholders are drafting an Advertising Code of Practice Social Media guidelines. The draft document will be officially announced at the Social Media Landscape Briefings, which will take place on 16 October in Johannesburg and 18 October in Cape Town, after which there will be a defined consultation period and date for formal adoption.

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This article is published in Screen Africa