Isn’t it Ironic? The IPA’s stance on in-house production units puts indies at risk

By Steve Davies of the Advertising Producers Association (APA), London

The IPA slammed Accenture for venturing into programmatic media-buying services, yet it hasn’t changed its stance on agency in-house production units.

I’ve had an earworm for the past few weeks. It’s Alanis Morissette’s ‘90s hit single Ironic.

I’m sure you remember some of the lyrics. They’re sort of hilarious, because by and large, they prove the singer doesn’t have a clue about irony.

It’s been stuck in my head since the end of May, when the IPA slammed Accenture for venturing into programmatic media-buying services, loudly shouting that it was incompatible with their role as a media auditor.

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