Egg Films’ Kyle Lewis shoots a new TVC for BMW China

Egg Films’ Kyle Lewis shoots a new TVC for BMW China

Created to appeal to professionals between 23 and 30 years of age, the 90-second ad, which has been cut down to a 30-second spot as well, features Jackson Wang – one of the biggest recording artists in Asia co-starring with the BMW F52.

Shot in Beijing and Shanghai over four days with the director of photography Stephane Vallee, BMW Jackson Wang Beemer Ride was conceived by BMW China’s agency, Juice, and post-production was by Maya Productions in Beijing.

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