Confessions of a consultant: Beware of agencies taking production in-house

To be competitive in the marketplace, ad agencies have been building out their capabilities, adding in new services in production or strategy that they previously would have used vendors for. But it doesn’t always mean that can be a good thing for brands.

In the latest installment of our Confessions series, where we exchange anonymity for honesty, a consultant who analyzes agency pricing for marketers said having agencies take on more production work doesn’t actually mean any cost savings for brands.

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